CRM stands for “Customer Relationship Management”.

It is the approach to manage a company’s interaction with current and potential customers and it uses data analysis about customers’ history with a company to improve business relationships with customers, especially focusing on customer retention and thereby driving sales growth.

CRM Software

CRM Software is one of the most important business software, irrespective of the business type and size.  In CRM software you can store all your customer information and can access this information whenever you need. By CRM Software you can use data to make calls, send emails, create reports, can track Emails and other Activities of a customer. CRM Software used in Marketing, Sales and Customer Service.


Customer relations management (CRM) software can help a company to grow by managing many sales processes thereby enhancing long-term customer relationships. Sales CRM Software can help a sales team to plan its sales by providing data of different customers. It also helps in building better relationships with the customers. All the sales data can be stored in CRM Software which saves lots of time of the salesperson as it can be easily accessed whenever needed. CRM Software is also used to track leads which help a salesperson to focus all his energy to the area which gives more and better quality leads.


Market automation refers to the software and technology that manages marketing processes on multiple channels online automatically.

With market automation, a company can send automated messages on email, web, social media, and mobile. Messages are sent automatically. It simplifies the task of the marketing department. Good automation tools help a Business to identify the audience and help in building the best marketing strategy.

All customer data are collected through emails, website visits, app usage, on social media, and etc. After that marketing automation tools do all the work automatically like segmenting customers, sending e-mails, tracking and etc.


The channels used by businesses to communicate with customers have changed a lot over time. The early business handles customers with face-to-face interactions or written communications. Now, this has changed and businesses are using electronic communications which includes telephone calls, live chat, email, text messages, social media and etc. As the Business is expanding and Customers is also increasing, the challenge of organizing the data is also increased. Businesses who want to improve their customer support services use Customer Relationship Management (CRM) System that helps in making customer interactions much more efficient and effective.

Sometimes, however, companies can face some problems with CRM since no technology in the world is capable of meeting each and every one of a company’s specific goals. Limitations are likely to happen as companies grow and expand, and with that, their requirements change from time to time. To handle this scenario, it’s important to hire an experienced development team that fully understands the requirement. Recruitment should be done on the basis of the expertise of the company, as only then can suitable solutions be developed for your business. Furthermore, only that type of hiring can increase the capabilities of your business.

Salesforce is one of the leading Customer Relationship Management (CRM) platforms in the world today. Over 100,000 companies use Salesforce CRM to manage their interactions and relationships with prospects and customers. It also provides sales automation and analytics tools.

Salesforce CRM can be broken down into the following categories: Sales Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, Service Cloud, Analytics Cloud, Community Cloud, and IoT. All of these categories work together to help companies organize their relationships and streamline their processes. There is also a wide range of partners and solutions that companies can use to integrate with Salesforce to maximize its capabilities.

Benefits of CRM

CRM helps businesses record all customer details in one centralized location and it collects, organizes the data and helps your team make accessible and actionable insights.

Team collaboration: A CRM system enables people from different departments to work together so the sales team can collaborate with the product team. While a marketing campaign that generates a lead can equip a salesperson to have a more informed, tailored conversation with the prospect.

Enhanced contact management: Using CRM, your team can record all calls, data, questions and store it in your database. It simply means that all the touch points of your customers in a centralized database. This helps your sales, marketing, and customer support team a fast access to the information from anywhere, and provides the best and quality service to your customers.

Increased productivity: Using a CRM system, your team can create auto-generated follow-up emails which help your managers or decision-makers to easily access the most recent details of a customer meeting, and it also helps customer service administrators learn about the customer’s background.

Integrated sales forecasting: CRM system allows your sales team to learn from the past and forecast the future through historical data, when predictive analytics makes use of insights from big data to anticipate future customer behaviour.  It also helps your managers to easily get a glance at your customer lifecycle.

Reliable reporting: You and your managers can easily get overall view of your sales pipeline, which help you spot potential issues. The reports also help to enhance team productivity by saving time that would once have been spent pulling data manually.

CRM is one of the power full tools for organizations. Many businesses use a CRM tool to stay track of their prospects, clients and customers.

You can do all activities associated with your prospects and clients like calling, sending emails, creating reports, scheduling appointment, adding notes, managing your pipeline and checking out who has opened your emails without stepping out of CRM.

Salespeople work hard to obtain information about their customers and they have to manage various things like call software, calculations.

Like there call software contains call logs of clients and prospect, spreadsheet that contains pipelines data, calendar to stay track of their appointment. So, they have to tread through multiple sources to bring these pieces together. A CRM tool can bring everything in one box up an organized manner. So, it saves a lot of time wasted in searching multiple disorganized elements.

It keeps track of customer’s complete history, list of your deals, your emails notes and appointment at one place. It gives you real time notification once they visit pricing page or click link in your email. Apart from it let’s see what other major problems it fixes.


Essential features of a CRM

1. Lead management

A CRM tool captures the entire world of your client. It takes the latest conversation with lead on your website, activity on the web site and up to date tickets. You can perform important actions like calling, sending emails, jotting down notes, setting up appointment without leaving screen. So, this is often the lead management and CRM tool helps you there in.

  1. Pipeline management

Sales pipeline is the whole process of the customer from lead to customer and Sales pipeline is for sales rep takes to move from start to close. CRM systems makes you to visualize the number of open deals, expected sales, status of each deals, distribution of deals among sales rep and more through visual sales pipeline

  1. Automation

CRM tools let you automate various activities. Like whenever, billing date is closer you can send your client automated emails messages and You can send important reminder emails from the CRM on your behalf, at right time and you don’t have to worry about it.

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